While the content of the site is entirely in Japanese, the main page allows you to see two of the current TV spots in the campaign called 'Enjoy Commercials!'. No point in worrying about the language barrier -- they are rather straight forward (or as straight forward as Japanese commercials can be).
So far the campaign has been comprised of these two commercials and the creation of 'Advertising Day' (August 28th) with more promised to follow. Already the site has a rather extensive history of advertising within each decade.
The fact that the commercial managed to get some rather big names is a bit of a surprise. I'm sure that something along the lines of this campaign in the States would be met with, at the very least, some angry letters.
Koma-saru: The campaign's obligatory cute mascot. His name is a bit of a pun (saru means monkey. The name sounds rather like 'commercial'.)
1 comment:
KAWAIIIIIIIIIIII tee hee hee
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