So I’m sitting around doing research for work and getting no where.
As my mind wonders a bit and I start checking my blog feeds and I get inspiration for work again, new things to search for. Which brings me to an article, 50 Brands with the most loyalty; brands we’ve all seen in our advertisings class- Apple, Hertz, Avis, Samsung, L.L. Bean, and Blackberry. I was surprised to find a few beer brands on there, Sam Adams, Miller Genuine Draft and Coors. Then thinking about Sean’s humorous political ad post and my ranting comment, I wondered if humor sells. Thinking more about the listed beer brands and the other brands on the list… these brands rarely use humor.
And the two powerhouse humor advertising beers, Miller Lite and Bud light, are not on the list.
So I would argue that humor doesn’t sell. Here’s a quick list of things humor fails at:
-Brand/Product benefit
-Appeal to a larger market
-Long lifespan (jokes get old fast)
-Make me interested in the product
I’d say when brands tell the truth and operate transparently, they sell more.
What do you guys think?
