Well done, BMW

Click to enlarge.

Karma Police end Turf War

As you may already know, ESPN/Monday Night Football AstroTurf boards were placed on bus shelters and billboards here in NYC. I instantly fell in love with the campaign. But shortly after they were posted... they began to disappear. I will admit I told a fellow Wizard to steal the turf for his apartment... but it was gone before any attempt was made. It would be a great piece of creative advertising history.

Today ESPN's W+K team fought back with new paper posters seen below:

(click for a larger picture so you can read it)

W+K played the guilt trip card but I guarantee the thieves won't feel any guilt, but proud that their efforts were recognized and continue to brag about it.