Well, we graduated from UF (The University of Florida) in 2008 (most of us, at least). After leaving the halls (or atrium) of Weimer Hall, we're off to work in advertising, all across the country! What we're up to, and what we're in to - you'll find it here! Check often to find out about the Wizards of Weimer!

Friday, August 29, 2008

Burger King at it again

So if you watch Family Guy, you know every scene makes some reference to pop culture and/or history. Seth McFarlane has recently been contracted to do 10 episodes of just these skits to launch on September 10. It is the Cavalcades of Cartoon Comedy.


There are a few sponsors (each get 2 episodes I believe) and it cost around 2 million to sponsor 2 episodes. Sponsors that have jumped on include Verizon and Burger King, who somehow got the King drawn into the series.

The neat thing about the show, is that it is the first ever show to be broadcast only through the Internet. And don't say there are shows online, because UGC doesn't count. Also, it is hosted entirely by Google (shocker!) and there will be a YT channel.

Thursday, August 21, 2008

I know I said I don't like Apple........but things are different here!

Life in Japan is getting better, with the exception that I was stalked for a bit*, got lost, and have to make a speech in front of 900 students. I enjoy public speaking probably more than a good majority of humanity, but the fact that it is in Japanese diminishes the fun factor to around zero.

But I digress, (I'm prone to digressing as of late, it seems). My third day in the country I got a cell phone, which is pretty awesome –except that it is pink and my plan is ridiculously awful. You see, Japanese phones don't have minutes, but rather just give you a very low rate for each minute. In the case of my awful plan, I pay only .03 cents US for 30 seconds. However, texting is totally free which isusually where the America phone companies get you. I guess it is a trade-off then.

The interesting thing is picking a phone company when you have no real exposure to any of the previous advertising. In the end I chose Softbank for two reasons: that many other JETs have Softbank (thus, free calling), and their advertising is, quite simply, amazing. Their mascot (a talking dog) has gotten such a following in Japan that he will soon have his own show. It is kind of like the Geico cavemen,with the exception that this show won't suck.

Softbank (formerly Vodaphone) is the Japanese distributor of the iPhone. Walking into the store I fully understand why Softbank was designated as an iPhone carrier as the store felt like a copy-paste Mac store. White, clean, everyone was wearing uniforms. Hell, even the packaging of the Softbank phone looks suspiciously familiar. Yet for all they had done in the store to make it clean and interesting, I couldn't help but notice the giant spider web (and spider) in the corner. For god's sake; why wasn't that cleaned up? Itwas, quite frankly, disgusting (and freaking me out a great deal). Seeing the web destroyed all that I believed the store was– this was no Apple copy. I could only see how a spider web in an Apple store would go over.

But then I noticed a trend: these spider webs were in every damn store. It wasn't just in the Japanese stores, but American based chains as well (the local Gap, Starbucks, and McDonalds). What was with this?

In Japan, spiders (and their webs) are considered good luck, especially in the way of money and businesses. Destroying the spider web can be akin to breaking a mirror.

Some think that Globalization destroys cultures, but if anything, I think it can make for some interesting mash-ups.

* To combat this, I have decided to lie profusely when anyone sketchycomes to talk to me again. From now on my name is Cynthia, I am 26 and live with my husband Jack in Osaka (as people seem to always begin conversations with asking how old I am and if I live alone).


(NOTE: This post was written by Lauren and posted by Mel Doug)

Monday, August 18, 2008

My general feelings at this time

So here's what's been on my mind. I've included pictures to help make my story more visually appealing. Enjoy.

First, Fay is coming and hitting my hometown. While I guess I'm happy that I'm currently not in Fort Myers, it's still stressing me out. At work we were asked to pack up alot of our stuff and they passed around plastic garbage bags so that we could put stuff from our desk inside them that we didn't want getting wet.... which makes me wonder... why would my stuff, inside our office (with 4 solid walls and a roof) get wet? Scary.


However, I am happy that my phone and files are neatly tucked inside a white garbage bag ad protected from the treacherous rain in case our roof blows off... or a tsunami hits. Whichever comes first. But with the way my luck has been going lately, I would be the only person to have a leak over their desk and it will drip down, trickle through a slit in the garbage bag, ruin my phone and destroy my files.... and a lone palm frawn will probably be projected through my window and then land on my desk breaking it in half. Just my desk. No one else's. I should start preparing myself emotionally for my impending loss.




Another thing that I've been pondering is why Miami-Dade and Broward counties are closing their schools and yet my county (yes it's mine) did not close schools. Is it normal for South Florida to be extra cautious? Maybe they are still scarred from Andrew and other storms. Not sure. Or maybe god ole' Fort Myers needs to step it up a notch?


I've been watching the Olympics alot and I'm very upset that Usain Bolt from Jamacia, aka 'Lightning Bolt,' was so cocky when he won the 100m race. He should have ran full speed until he crossed the finish line. And the arms extended as if to say 'where you at?' was rude. I would have been happy for him but he needs to be humbled. I almost hope he falls in his next race. I hope he doesn't get hurt but I hope he either trips or comes in dead last. I'd laugh really hard. Jamaica is completely dominating track. Hopefully USA steps it up. None the less, those guys and gals are so freakin' fast. Geezz!




My favorite part is to see the track races in slow motion. Watching their cheeks and faces jiggle sloooooooowlyyyyy makes me smile. :)


On the Olympics note, there are alot of endorsement deals with athletes in the Olympics. But when these guys don't qualify or win, it poses a huge problem for these big brands such as Coca-Cola, Nike and others. So we forget that when these well known athletes don't even qualify for an event, not only is it a major blow to their ego and the country they represent, but just imagine the companies who have to swallow that huge monetary loss. For example, Liu Xiang injured his achilles (OOW!) and couldn't qualify for the hurdles. Nike's going to feel that one. Apparently there were people sobbing in the stands when he couldn't race. Talk about emotionally invested fans. Check out my story line below:


Xiang gets hurt (looks very painful)

Xiang tries to race (why Xiang, why?)


Xiang withdrawls from qualifier

Fans cry becasue they love Xiang :(


PS- Pole jumping is nuts! Those people are crazy.

Sunday, August 17, 2008

re: the nerve... (aka What Not to Wear: The Olympics)

This is in reply to Sarah's post about Pat Forde's best and worst dressed for the opening ceremonies. Think copyranter. This is hilarious!

CLICK HERE TO SEE/LAUGH(OUT LOUD)!





and one of my favorite comments on there:

"You misssed New Zealand… we also wore Croc’s however of the jandal variety…."

(yes Sarah, he wrote jandal!)

Just Eat It



Food? Art? Advertising? Apparel?

From Neatorama:
That’s the Nike (Burger) Air Max 90 by Olle Hemmendorff, a Swedish illustrator/designer who was commissioned by Nike (along with 7 other artists) to "interpret" their sneakers. Olle decided to make one out of … hamburger!

Saturday, August 16, 2008

Such a treat

I love corporate microsites. If that's even what they are called. Like this or this or this or this or the Toyota prank which the name escapes me right now. I read somewhere that they don't really get a lot of traffic. But they aren't heavily promoted either.

Sometimes they are directly promoted:



And sometimes they just show the website at the end of the commercial/ end of the copy.

Either way, when they are done well, it is such a treat to find them.

And then there is this (for Sean)

Thursday, August 14, 2008

My warm and fuzz side

Karina I'm looking in your direction...



A rather small glimmer of hope for this business, at least how I would envision it.

Saw this at the cursing angry blog, Ad Scam.

Tuesday, August 12, 2008

the nerve...

So, I had a little break from work and decided to do a little light reading about Michael Phelps kicking Olympic (and well general) ass. Then, I found this...

http://sports.espn.go.com/oly/summer08/columns/story?columnist=forde_pat&id=3525843

It's an article by Pat Forde who writes for ESPN.com. It begins as an innocent enough article about the opening ceremonies in terms of dress mostly. Then, the low blow... #1 of the top 10 worst dressed countries in the Olympics: Denmark for wearing jean shorts... fair enough, but he compares this to Gainesville. I kid you not:
"• The 10 worst-dressed teams:
1. Denmark. Jean shorts. JEAN SHORTS?! This isn't Gainesville, Fla.; this is the Olympics."

WTF?

Fail!

In response to Laurens slightly depressing post, I give you this:



Built with a 100,000 push pins by my heart throb agency, W + K.

Sometimes life gives its best lessons by handing out a big fat F. Far worse things can happen in life, like gingivitis.
Remember to floss kids!

Not your typical rick roll

Yes I am rick-rolling you this morning. Enjoy.