a lucious, frozen treat

So, I've become a victim of advertising... gasp! I was innocently watching TV one afternoon and a comercial for Yoplait Whips! came on... in the commercial, the VO says enjoy it from the fridge or a light, fluffy treat (or something) or put it in the freezer for a lucious, frozen treat. I thought "hmmm... that's intriguing..." but honestly didn't think much else of it. Until... I went to the grocery store the next day, passed the yogurt isle and remembered "lucious, frozen treat". I bought the yogurt (2 flavors actually - chocolate mousee and strawberry), put them in the freezer (even convinced my non-yogurt loving best friend to do the same) and ate one (chocolate mousee) for dessert that very night.

... results? Well, the chocolate mouse as a flavor isn't all that tasty, but the general concept was great. The consistency of the "Whip!"ped yogurt froze well and was quite enjoyable. I haven't tried the strawberry yet, but I bet it'll be better.

Commercial in question:


FYI - I got this commerical directly from the Yoplait website, which to me, is pretty cool. They have great campaigns that people pay attention to and, clearly, remember... check out the Yoplait on TV tab on the site. [from Saatchi]

Another Sweet Installment of Google Street View

A powerful essay on the impact Google Street Views has on the world we live in without really trying. The author, Jon Rafman, began collecting images from blogs and his own search of interesting, unique, and truly fleeting moments of humanity to illustrate the way in which we now live our lives. In his own words:

"One year ago, I started collecting screen captures of Google Street Views from a range of Street View blogs and through my own hunting. This essay illustrates how my Street View collections reflect the excitement of exploring this new, virtual world. The world captured by Google appears to be more truthful and more transparent because of the weight accorded to external reality, the perception of a neutral, unbiased recording, and even the vastness of the project. At the same time, I acknowledge that this way of photographing creates a cultural text like any other, a structured and structuring space whose codes and meaning the artist and the curator of the images can assist in constructing or deciphering."

Some of the images are powerful, some are strange, some sad, and some just examples of everyday life at its core.

My favorites:

link

What Striptease was to strippers this movie is to advertising creatives...

So a friend of mine posted the trailer for this movie, Art & Copy, on his facebook page and I must say that I am excited to go see it in Denver later this month. It's about creativity in advertising and features some of the legends that have come up with the most culturally significant ad campaigns ever...

Here's the site:

http://artandcopyfilm.com/

Here's the synopsis:

ART & COPY is a powerful new film about advertising and inspiration. Directed by Doug Pray (SURFWISE, SCRATCH, HYPE!), it reveals the work and wisdom of some of the most influential advertising creatives of our time -- people who've profoundly impacted our culture, yet are virtually unknown outside their industry. Exploding forth from advertising's "creative revolution" of the 1960s, these artists and writers all brought a surprisingly rebellious spirit to their work in a business more often associated with mediocrity or manipulation: George Lois, Mary Wells, Dan Wieden, Lee Clow, Hal Riney and others featured in ART & COPY were responsible for "Just Do It," "I Love NY," "Where's the Beef?," "Got Milk," "Think Different," and brilliant campaigns for everything from cars to presidents. They managed to grab the attention of millions and truly move them. Visually interwoven with their stories, TV satellites are launched, billboards are erected, and the social and cultural impact of their ads are brought to light in this dynamic exploration of art, commerce, and human emotion.

And here's the trailer: