As you may already know, ESPN/Monday Night Football AstroTurf boards were placed on bus shelters and billboards here in NYC. I instantly fell in love with the campaign. But shortly after they were posted... they began to disappear. I will admit I told a fellow Wizard to steal the turf for his apartment... but it was gone before any attempt was made. It would be a great piece of creative advertising history.
Today ESPN's W+K team fought back with new paper posters seen below:
1 comment:
HILARIOUS! lol
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