World Cup 2010 Excitement!

Ok, so we've all been gone from this for awhile. I thought maybe I'd try and bring it back, and while doing so, get everyone maybe a little more excited for the World Cup this summer. Everything World Cup has been a good chunk of my life the past few months (and not just all the time I spent playing FIFA), so it's really fun for me to see what work is being done in anticipation/building excitement for one of the world's favorite sporting events, like the Pepsi spot BBDO did below.



also, a fun little follow up i just found.

http://www.youtube.com/user/PepsiFootball

Tons of behind the scenes stuff, and even a couple fun little spinoff spots.