Ok, so we've all been gone from this for awhile. I thought maybe I'd try and bring it back, and while doing so, get everyone maybe a little more excited for the World Cup this summer. Everything World Cup has been a good chunk of my life the past few months (and not just all the time I spent playing FIFA), so it's really fun for me to see what work is being done in anticipation/building excitement for one of the world's favorite sporting events, like the Pepsi spot BBDO did below.
also, a fun little follow up i just found.
http://www.youtube.com/user/PepsiFootball
Tons of behind the scenes stuff, and even a couple fun little spinoff spots.
Showing posts with label BBDO. Show all posts
Showing posts with label BBDO. Show all posts
Monday, March 15, 2010
Thursday, April 16, 2009
You can tell by the way I use my blog...
We just launched this today. Open to thoughts. Anyone want a free razor?
Saturday, April 4, 2009
Monday, January 26, 2009
Ram Challenge
Most of you have probably already seen/heard of this, but I think it's pretty badass. Dodge is putting their flagship truck to the ultimate test to challenge it against all odds. Feating four teams of "tough guys" (firefighters, contractors, military, and cowboys) against each other they have put the Ram up to 4 tests:
1. Front Loader - teams have to back into individual bays. Once there they have to operate a front loader in order to fill the bed of their truck
2. Culvert Trench - An impassable culvert trench blocks the way. Teams must empty the Ram's bed to fill the trench and then drive across.
3. Log Road - Teams have to race over 100 feet of uneven 14" diameter logs.
4. The Gauntlet - Two full-size trucks swing back and forth across the road. It's either going to be a test of the HEMI acceleration or a crash test.
They have four webisodes on the website for these four tests (Launching Pad, A Bridge Too Far, Earth Wind Fire, and Kaboom Town) and they are all pretty awesome.
The ads on TV are great and they made me want to go to the website which is set up in a really cool way. Very interactive and a great way to show the the features and benefits of the Ram. It's also a great use of integration through TV and internet.
All done by BBDO.... Check out the website: http://www.ramchallenge.com/
And, think... I'm a girl (who is not in the market for a fully-loaded pick-up truck.)
1. Front Loader - teams have to back into individual bays. Once there they have to operate a front loader in order to fill the bed of their truck
2. Culvert Trench - An impassable culvert trench blocks the way. Teams must empty the Ram's bed to fill the trench and then drive across.
3. Log Road - Teams have to race over 100 feet of uneven 14" diameter logs.
4. The Gauntlet - Two full-size trucks swing back and forth across the road. It's either going to be a test of the HEMI acceleration or a crash test.
They have four webisodes on the website for these four tests (Launching Pad, A Bridge Too Far, Earth Wind Fire, and Kaboom Town) and they are all pretty awesome.
The ads on TV are great and they made me want to go to the website which is set up in a really cool way. Very interactive and a great way to show the the features and benefits of the Ram. It's also a great use of integration through TV and internet.
All done by BBDO.... Check out the website: http://www.ramchallenge.com/
And, think... I'm a girl (who is not in the market for a fully-loaded pick-up truck.)
Thursday, September 18, 2008
Advertising Advertising
Some of the more notable names that took out ads in the guide for Advertising Week V. Some of them are good, some aren't. There were a couple others that I could have maybe scanned, but they weren't really that good or for anyone anyone's ever heard of. One of them (that I didn't scan) introduced me to this fun little site called Yearbook Yourself (which Karina has now informed me is old news and I'm way behind...oh well).
Enjoy!
Enjoy!
Thursday, July 17, 2008
R-E-A-D-A-B-O-OKAYYYYYYY!
Wow, 2 posts in one day. I must have a lot to talk about. Let's see...
So I went in to work today and was greeted by an amusing little thing taped on my computer screen. I really liked it, so I thought I would share it with everyone else. Yesterday, a couple signs posted on the walls around the office announced the arrival of the BBDO Library, coming next week to the 6th floor stairwell. The signs said "Bring a book. Take a book. Bring back a book. Step and repeat." or something to that nature. So today I get in and this little guy was taped on my computer screen:
I found it amusing, but it didn't stop there. I proceeded to pull the card out:
So even though I'm sick and felt godawful today, this little guy was there to brighten my spirits at the very beginning of the day. And it was a very light work day, due to the fact that all the higherups are in Turkey right now, and all the projects my team is currently working on our pretty much out of our hands for the time being.
OH! And I'm no longer in that cubicle! I'm now in an office! Albeit a shared office, but it still feels cooler. My office mate is named Casey. She's pretty cool, though a couple different people warned me that she snores. There's an inflatable penguin in our office, and I asked if it had a name (it doesn't), so now I have the task of naming it. And my office is now Gator-iffic with all these different SI covers and stuff posted on the walls (thanks Nicole!). Best part of that - this one guy's a big Ohio State fan, and he walked by and saw it and was like oh hell no! So there's one little rivalry starting up. And I met a girl that went to FSU that had my dad, so its becoming a small world around there (and that started another fun little rivalry). AND I finally met the other Gator that works on Gillette, Nicole Minton. I think she graduated 04. She said she was a research assistant for Sutherland at one point. So yeah, the world just became even smaller.
I swear I had something else that I wanted to share with anyone, but I can't remember. I blame the antibiotics. Possible side effects: Confusion, Forgetfulness (not listed on the bottle, only listed in Physician's Desk Reference or some other insanely large book about meds my mom has...but it seems to happen to me sometimes when I'm on these)
So I went in to work today and was greeted by an amusing little thing taped on my computer screen. I really liked it, so I thought I would share it with everyone else. Yesterday, a couple signs posted on the walls around the office announced the arrival of the BBDO Library, coming next week to the 6th floor stairwell. The signs said "Bring a book. Take a book. Bring back a book. Step and repeat." or something to that nature. So today I get in and this little guy was taped on my computer screen:
I found it amusing, but it didn't stop there. I proceeded to pull the card out:
So even though I'm sick and felt godawful today, this little guy was there to brighten my spirits at the very beginning of the day. And it was a very light work day, due to the fact that all the higherups are in Turkey right now, and all the projects my team is currently working on our pretty much out of our hands for the time being.
OH! And I'm no longer in that cubicle! I'm now in an office! Albeit a shared office, but it still feels cooler. My office mate is named Casey. She's pretty cool, though a couple different people warned me that she snores. There's an inflatable penguin in our office, and I asked if it had a name (it doesn't), so now I have the task of naming it. And my office is now Gator-iffic with all these different SI covers and stuff posted on the walls (thanks Nicole!). Best part of that - this one guy's a big Ohio State fan, and he walked by and saw it and was like oh hell no! So there's one little rivalry starting up. And I met a girl that went to FSU that had my dad, so its becoming a small world around there (and that started another fun little rivalry). AND I finally met the other Gator that works on Gillette, Nicole Minton. I think she graduated 04. She said she was a research assistant for Sutherland at one point. So yeah, the world just became even smaller.
I swear I had something else that I wanted to share with anyone, but I can't remember. I blame the antibiotics. Possible side effects: Confusion, Forgetfulness (not listed on the bottle, only listed in Physician's Desk Reference or some other insanely large book about meds my mom has...but it seems to happen to me sometimes when I'm on these)
Handshakes and Kisses
Ok, some really cool stuff that just came a couple months ago that I just got wind of today. I actually found it while searching for some other print that I really wanted to show everyone, but I think it may not actually have come out yet. Anyway, P&G has been all about adding creativity to its advertising over the past few years, which I previously mentioned helped it garner the advertiser of the year award at Cannes this year. Now, and I think many may agree, that razor campaigns have really been lacking in that creativity department over the past few years.
Enter "No Fusion, No Kiss." Creative team out of BBDO Dusseldorf put together this campaign. Hopefully you guys enjoy the print (see below). I think the copy writing is a little weak, though (Julio, how would you fix it?). On top of this awesome print, however, is the amazingly entertaining No Fusion, No Kiss website. I learned a bunch of different handshakes, though somehow it rewound and showed me #7 and #8 twice - but I kept on watching and it suddenly fastforwarded to the 390s. Pretty entertaining. The kissing lessons are too. So check out the website, and enjoy the print below (the last is my favorite) - hopefully everyone will understand them!
Enter "No Fusion, No Kiss." Creative team out of BBDO Dusseldorf put together this campaign. Hopefully you guys enjoy the print (see below). I think the copy writing is a little weak, though (Julio, how would you fix it?). On top of this awesome print, however, is the amazingly entertaining No Fusion, No Kiss website. I learned a bunch of different handshakes, though somehow it rewound and showed me #7 and #8 twice - but I kept on watching and it suddenly fastforwarded to the 390s. Pretty entertaining. The kissing lessons are too. So check out the website, and enjoy the print below (the last is my favorite) - hopefully everyone will understand them!
Thursday, July 10, 2008
The Internship Honeymoon is Over
Ok, that's being a little over-dramatic. But it has been a rough few days at work this week. Just lots to do on a deadline combined with being put in an awkward position where my boss and her boss are telling me two different things. That's never good.
What's great is that today I got a ton done, and got some help finishing the rest. And tomorrow is Friday! I'm going to see Fiest (1,2,3,4 Tell me that you love me more...from the iPod commercial) at the Ravinia. The band is random I know, but I've heard they're good--plus, I've wanted to head up to the Ravinia for a while now. I hear it's awesome.
Anyway, here's a fun link I thought I'd share to a video called Man vs. Banner ad. (Approved by Sean, who called it "spectac")
http://current.com/items/89036200_man_vs_banner_ad
Mel-Doug, Burch, JFran, Mumbles, Julio, Nance...updates on life/work?
What's great is that today I got a ton done, and got some help finishing the rest. And tomorrow is Friday! I'm going to see Fiest (1,2,3,4 Tell me that you love me more...from the iPod commercial) at the Ravinia. The band is random I know, but I've heard they're good--plus, I've wanted to head up to the Ravinia for a while now. I hear it's awesome.
Anyway, here's a fun link I thought I'd share to a video called Man vs. Banner ad. (Approved by Sean, who called it "spectac")
http://current.com/items/89036200_man_vs_banner_ad
Mel-Doug, Burch, JFran, Mumbles, Julio, Nance...updates on life/work?
Saturday, June 21, 2008
Greetings from the Windy City
I. Hate. PCs. My computer just decided to restart halfway through me posting. Some update nonsense. I'm so angry! And jealous of all you with your new Macs! But I'll start over, then. And I'm ctrl+C-ing every 3 seconds this time.
SO...here I am. A wizard! Yay. I practically begged Sean to let me on here because whether you all know it or not, I've been stalking you for the past couple weeks. And I'd feel a lot less creepy if I was actually a contributor. I'm actually the only subscriber, I think. Kind of pathetic, I know. But I've just now discovered the beauty that is FeedDemon..so I went a little crazy and am subscribed to over 40 blogs. I didn't read them for ONE busy day at work and the next day I was attacked. Anyway, back on track: You guys will appreciate me being on here once you're missing UF and Ad Society next year and I can tell you the funny stories about Suthy, etc.
Yea, so work. I'm interning at Energy BBDO in Chicago. It's got about 200 people and it's on 3 floors of the historic Wrigley building, right on Michigan Ave in the middle of everything. I'm right across the street from the Chicago tribune building, the radio station headquarters, and NBC. There's all these sculptures and a clocktower, with various guitarists and sax players and puppet shows entertaining the tourists every day.
My supervisor is Mary, the account exec on the Wrigley global account. She's really fun and young. Very into it. The account director is Oliver. He's from Germany and has a very quirky sense of humor. He's also very smart, and likes to give me pop quizzes randomly. The other day he called me into his office and asked my favorite brand. The next day he asked me what the difference between a brand and a product is. Once he made me draw out the BBDO BrandCore set-up and the pyramid. I like it--he keeps me on my toes.
I'm really excited to work on the global acct because the team is in charge of doing advertising strategy consulting for all Wrigley's brands, everywhere. It's really cool to see the creative that gets produced everywhere and the differences and similarities. One of the things our team is supposed to do is make sure that each brand still conveys a consistent personality around the globe. Anyway--things I'm really excited about at work. (And the list is going to be long because as you all might know it doesn't take much to get me excited) 1
1. The info center, which is basically the secondary research dept. They have tons of books and magazines and subscriptions to databases. And they said any question we have-any info we want to know they can try to find for us. This is so cool to me because last semester I spent ALL semester doing this research myself. Spending hours and hours on all kinds of databases building up info on a brand and its consumers and it's ad plans and expenditures. The fact that now someone does that for me-awesome!
2. My office. A real office with a window overlooking the river. It's crazy! I share it with one other intern. Going along with that, my e-mail address and my extension on my phone. And my ID to get me in the building. I'm not gunna lie--these things all make me feel cool. And if you think that's silly, then you're already jaded! :)
3. Free stuff: Like the bag and pen and clipboard and notepads that we got. And water bottles and keychains! And of course--GUM. Mints. Neverending amounts. I will have fresh breath forever.
4. The office atmosphere. Like most ad agencies, it's fun. There's an xbox 360, fooz ball table, 'wellness center.' There are hoola hoops hanging on the wall and a popcorn machine. There's a giant cow that's dressed as a tourist and chalkboard and bulletin board walls where people put their ideas. There are flyers everywhere that are advertising tube top Tuesdays (?) and the Foozball championship game. You can also book a massage or manicure. Yay.
5. WhizBang. It's the production studio. Besides the fact that they let people come in a record music (wish I had the talent to), I've discovered a room filled with every DVD of life...including TV series. And I've been told to just take whatever I want as long as I return it. YES.
So I've already pretty much finished my two intial projects...the presentation I have to give in August is done, including what I'm saying word for word. Can't tell you much about it...sorry. But I did do it on InDesign and it looks great. I have the entire creative suite on my computer which is endless amounts of fun to play with. And the other project on new media trends and current effective/awesome advertising is all done..with some room to add anything new that might come up. That one's really cool cuz all I do is go through a shitload of blogs and youtube. And I find stuff that's impressive or creating a lot of buzz and I put it into a powerpoint and then I have to present how that's relevant to Wrigley. It's basically just an inspiration piece to show them that they can expand beyond TV and print.
Then I'm doing a project with the other interns to raise awareness of cheerfororbit.com and to get people to submit videos for the contest on there. Other than that I'm involved in preparing for the quarterly global update, an all day meeting..and some brainstorming sessions--I learn a lot from those meetings and they let me contribute. And it's cool cuz here they bring account people, planners, and creatives together to brainstorm. Which is the exact type of place I want to work at.
Ok well this is already waaay too long so I'll write more at a later date. Miss all of you guys a lot! Let's get NiMo and Burch on here.
SO...here I am. A wizard! Yay. I practically begged Sean to let me on here because whether you all know it or not, I've been stalking you for the past couple weeks. And I'd feel a lot less creepy if I was actually a contributor. I'm actually the only subscriber, I think. Kind of pathetic, I know. But I've just now discovered the beauty that is FeedDemon..so I went a little crazy and am subscribed to over 40 blogs. I didn't read them for ONE busy day at work and the next day I was attacked. Anyway, back on track: You guys will appreciate me being on here once you're missing UF and Ad Society next year and I can tell you the funny stories about Suthy, etc.
Yea, so work. I'm interning at Energy BBDO in Chicago. It's got about 200 people and it's on 3 floors of the historic Wrigley building, right on Michigan Ave in the middle of everything. I'm right across the street from the Chicago tribune building, the radio station headquarters, and NBC. There's all these sculptures and a clocktower, with various guitarists and sax players and puppet shows entertaining the tourists every day.
My supervisor is Mary, the account exec on the Wrigley global account. She's really fun and young. Very into it. The account director is Oliver. He's from Germany and has a very quirky sense of humor. He's also very smart, and likes to give me pop quizzes randomly. The other day he called me into his office and asked my favorite brand. The next day he asked me what the difference between a brand and a product is. Once he made me draw out the BBDO BrandCore set-up and the pyramid. I like it--he keeps me on my toes.
I'm really excited to work on the global acct because the team is in charge of doing advertising strategy consulting for all Wrigley's brands, everywhere. It's really cool to see the creative that gets produced everywhere and the differences and similarities. One of the things our team is supposed to do is make sure that each brand still conveys a consistent personality around the globe. Anyway--things I'm really excited about at work. (And the list is going to be long because as you all might know it doesn't take much to get me excited) 1
1. The info center, which is basically the secondary research dept. They have tons of books and magazines and subscriptions to databases. And they said any question we have-any info we want to know they can try to find for us. This is so cool to me because last semester I spent ALL semester doing this research myself. Spending hours and hours on all kinds of databases building up info on a brand and its consumers and it's ad plans and expenditures. The fact that now someone does that for me-awesome!
2. My office. A real office with a window overlooking the river. It's crazy! I share it with one other intern. Going along with that, my e-mail address and my extension on my phone. And my ID to get me in the building. I'm not gunna lie--these things all make me feel cool. And if you think that's silly, then you're already jaded! :)
3. Free stuff: Like the bag and pen and clipboard and notepads that we got. And water bottles and keychains! And of course--GUM. Mints. Neverending amounts. I will have fresh breath forever.
4. The office atmosphere. Like most ad agencies, it's fun. There's an xbox 360, fooz ball table, 'wellness center.' There are hoola hoops hanging on the wall and a popcorn machine. There's a giant cow that's dressed as a tourist and chalkboard and bulletin board walls where people put their ideas. There are flyers everywhere that are advertising tube top Tuesdays (?) and the Foozball championship game. You can also book a massage or manicure. Yay.
5. WhizBang. It's the production studio. Besides the fact that they let people come in a record music (wish I had the talent to), I've discovered a room filled with every DVD of life...including TV series. And I've been told to just take whatever I want as long as I return it. YES.
So I've already pretty much finished my two intial projects...the presentation I have to give in August is done, including what I'm saying word for word. Can't tell you much about it...sorry. But I did do it on InDesign and it looks great. I have the entire creative suite on my computer which is endless amounts of fun to play with. And the other project on new media trends and current effective/awesome advertising is all done..with some room to add anything new that might come up. That one's really cool cuz all I do is go through a shitload of blogs and youtube. And I find stuff that's impressive or creating a lot of buzz and I put it into a powerpoint and then I have to present how that's relevant to Wrigley. It's basically just an inspiration piece to show them that they can expand beyond TV and print.
Then I'm doing a project with the other interns to raise awareness of cheerfororbit.com and to get people to submit videos for the contest on there. Other than that I'm involved in preparing for the quarterly global update, an all day meeting..and some brainstorming sessions--I learn a lot from those meetings and they let me contribute. And it's cool cuz here they bring account people, planners, and creatives together to brainstorm. Which is the exact type of place I want to work at.
Ok well this is already waaay too long so I'll write more at a later date. Miss all of you guys a lot! Let's get NiMo and Burch on here.
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