Check this out. Texts from last night has started a new form of advertising. I think it's a great idea IF the message strategy fits. I've seen previews for this movie. I think this fits. The ads aren't necessarily TsFLN, but the medium still works for the message, and I'm sure is resonating quite well with its intended target (not me, but a few of you).
I wonder what other advertisers will latch on to this. The Hangover missed a golden opportunity here, though. Agree?
