Saw this last night while watching Tampa Bay win. Honestly, I was let down a bit once I realized what this was for. I really wanted it to be a new themed airline. 
And hell, it looked really damn efficient. It could have at least been for a current shitty airline that was now more efficient. But no, just amusing creative with an excellent demo to showcase a product. What a letdown.
And hell, it looked really damn efficient. It could have at least been for a current shitty airline that was now more efficient. But no, just amusing creative with an excellent demo to showcase a product. What a letdown.
3 comments:
Yea but they fail to communicate that Sprint PTT with group chat is cheaper than LMRS systems. The key buying preference for such a product attribute.
So great... if I ever need roadies for any job- buy them Nextels with ear pieces because that beep would get so fucking annoying.
There is also a version where they have firemen using their nextels to run a city/congress/town hall time meeting.
And No Corwin, they are appealing to the people that use the technology. My dads guys- survey/construction workers, use them all the time. They are making the point that you can get things done quickly across a lot of people, and mocking society because they can get things done faster than govts/big companies/ etc. Plus the beep isn't that annoying.
Solid points but targeting a dying niche is bad advertising.
"Then again, that business in contracting very fast: Nextel has 13.2 million subs, down from 16.6 million two years ago, and the WSJ quotes sources "close to Sprint" who predict that Nextel's core market could shrink to 5 million in two years." -WJG
I get what they are trying to communicate but it doesn't sell. Construction sites and farms are still employing (sad to say) illegal workers or low paid labors- who, I would guess, don't have Nextel.
Speaking to your point- an airport could and does operate easily under an LMRS system avoiding long term contracts for every employee who needs a radio. So they eat the high up-front costs to have a low long-term cost.
An airport would not operate more efficiently with Nextel- I really doubt it. Same with the construction site orchestra- it doesn't work that way. "In a perfect world" "Get down to business fast" would be a better tagline for the no bullshit, rugged, small business owner.
Flip it around and look at what they've established with Blackberries. Companies are issuing them out to hundreds of employees creating new contracts because the offer a strategic POD. Data everywhere I need it, in fact I'd wager maybe contractors are switch to smartphones over Nextel.
Again, Nextel is great for the small business owners who can't afford the upfront costs of LMRS. I'd speak to that.
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