Just read about this on AdAge (and I'm a little behind, so this may already be old news to some of you... But it was too good not to post)... It's some guerilla marketing for a New Zealand Web site, flossie.com, that caters to women through targeted online content. To promote the new Web site, they made a "Man Vending Machine" and put it on a real street. The kicker is that a real live man comes out of the machine when money is inserted. You have a choice of the type of man you would like (classic, romantics, foreign, etc) and even the option of "perfect" in which the company provided what we all know to be the perfect man (hint... he is not made of flesh, but does require batteries... wink wink). And, by the actual photos taken of these women with their vending machine man, it was a good purchase.
I checked the site out, and it's pretty cool... sort of a Cosmo or Elle Magazine Web site, but better. My only complaint: terrible tag line "Whatever you need, it's on us". It just doesn't flow for me...
The video, however is great, as well as the idea and execution. Watch:
Now, if only they would put one of these on the streets of NYC......
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