Beating Florida State... my anti-drug

In Tallahassee for the UF/FSU game, we were walking in the pouring rain looking for a tailgate that we never found... We did, however, find this interesting piece of guerilla advertising from our good friends at Zimmerman (which I've been told is a much better agency then their sister in Fort Lauderdale. My best friend Krissy - girl in the poncho - interns there and loves it). It's for the Tobacco Free Florida campaign (I care. I don't smoke.).

It was really cool... right down to the last detail. (You can't see the sign behind her, but it says something along the lines of "don't smoke").

In a Perfect World

Just read about this on AdAge (and I'm a little behind, so this may already be old news to some of you... But it was too good not to post)... It's some guerilla marketing for a New Zealand Web site, flossie.com, that caters to women through targeted online content. To promote the new Web site, they made a "Man Vending Machine" and put it on a real street. The kicker is that a real live man comes out of the machine when money is inserted. You have a choice of the type of man you would like (classic, romantics, foreign, etc) and even the option of "perfect" in which the company provided what we all know to be the perfect man (hint... he is not made of flesh, but does require batteries... wink wink). And, by the actual photos taken of these women with their vending machine man, it was a good purchase.

I checked the site out, and it's pretty cool... sort of a Cosmo or Elle Magazine Web site, but better. My only complaint: terrible tag line "Whatever you need, it's on us". It just doesn't flow for me...

The video, however is great, as well as the idea and execution. Watch:



Now, if only they would put one of these on the streets of NYC......