Give the Gift of Cash

Help out a friend and a creative viral video!!

Euro RSCG Chicago is trying to make this video most viewed today. It's a clever video for Western Union... watch it and pass it along!

http://www.youtube.com/givethegiftofcash

Thanks :)

Top Dog

At first I was going to go on a whole diatribe about how disappointed I have become about the current state of advertising ever since I started reading Ogilvy on Advertising. This mainly has to do with my opinion(which I've developed after listening to and meeting with "professionals", hanging out with other students at MAS, and just plain watching and reading a lot of new ads) that most modern creatives are either pompous wannabe-artists or drunken frat boys, and almost no one is worried about actually selling the clients' products. But I'll save that for a time when I'm not about to fall asleep. Instead I'm just linking you to an ad that our esteemed friend Eric Roller created, along with two other MAS students, and that won the Top Dog award for the best overall ad in the MAS summer quarter that just ended. It's for the Must Drink More Milk campaign that DDB Canada is doing for BC Dairy. Eric and his partners received $500 scholarships for being the TOP DOGS.

MUST DRINK MORE MILK

Mind-blowingly Inappropriate

So, I'm assuming that most of you have seen the new advertising campaign for the CW's Gossip Girl... like the huge billboard in Time's Square with Blake Lively and one of her many suitors in a sultry embrace with only "OMFG" as the copy. If not:

As you can imagine this caused quite a stir among parents and conservative people in general. To me, this ad is brilliant. The whole premiss of the show is about a "gossip girl" who posts juicy information about the main characters on her website, and as they are all teenagers in high school, the term "OMFG" is completely fitting and appropriate. Not only does it embrace the use of the acronym among teens through speech, text, and AIM, but it perfectly describes the scene at play. (here, Blake Lively is having nasty sex with someone else's boyfriend...).

This ad (and, probably more than the ad, the show itself...) caused quite a controversy and caused a lot of these parent groups and the media to go into quite a frenzy... and this is where it gets interesting. The CW decided to take this "negative publicity" and turn it into a creative, effective and resonating campaign for their controversial show.

They took some actual quotes from these groups and the media and used them as copy for ads of the same nature as the "OMFG" ad.... take a look and then read the AdAge article. I think it is brilliant.

http://adage.com/mediaworks/article?article_id=129837

That's SO CLEVER!

Handshakes and Kisses

Ok, some really cool stuff that just came a couple months ago that I just got wind of today. I actually found it while searching for some other print that I really wanted to show everyone, but I think it may not actually have come out yet. Anyway, P&G has been all about adding creativity to its advertising over the past few years, which I previously mentioned helped it garner the advertiser of the year award at Cannes this year. Now, and I think many may agree, that razor campaigns have really been lacking in that creativity department over the past few years.

Enter "No Fusion, No Kiss." Creative team out of BBDO Dusseldorf put together this campaign. Hopefully you guys enjoy the print (see below). I think the copy writing is a little weak, though (Julio, how would you fix it?). On top of this awesome print, however, is the amazingly entertaining No Fusion, No Kiss website. I learned a bunch of different handshakes, though somehow it rewound and showed me #7 and #8 twice - but I kept on watching and it suddenly fastforwarded to the 390s. Pretty entertaining. The kissing lessons are too. So check out the website, and enjoy the print below (the last is my favorite) - hopefully everyone will understand them!