Well, we graduated from UF (The University of Florida) in 2008 (most of us, at least). After leaving the halls (or atrium) of Weimer Hall, we're off to work in advertising, all across the country! What we're up to, and what we're in to - you'll find it here! Check often to find out about the Wizards of Weimer!

Tuesday, September 30, 2008

Karma Police end Turf War




As you may already know, ESPN/Monday Night Football AstroTurf boards were placed on bus shelters and billboards here in NYC. I instantly fell in love with the campaign. But shortly after they were posted... they began to disappear. I will admit I told a fellow Wizard to steal the turf for his apartment... but it was gone before any attempt was made. It would be a great piece of creative advertising history.

Today ESPN's W+K team fought back with new paper posters seen below:




(click for a larger picture so you can read it)



W+K played the guilt trip card but I guarantee the thieves won't feel any guilt, but proud that their efforts were recognized and continue to brag about it.

1 comment:

Anonymous said...

HILARIOUS! lol