Most of you have probably already seen/heard of this, but I think it's pretty badass. Dodge is putting their flagship truck to the ultimate test to challenge it against all odds. Feating four teams of "tough guys" (firefighters, contractors, military, and cowboys) against each other they have put the Ram up to 4 tests:
1. Front Loader - teams have to back into individual bays. Once there they have to operate a front loader in order to fill the bed of their truck
2. Culvert Trench - An impassable culvert trench blocks the way. Teams must empty the Ram's bed to fill the trench and then drive across.
3. Log Road - Teams have to race over 100 feet of uneven 14" diameter logs.
4. The Gauntlet - Two full-size trucks swing back and forth across the road. It's either going to be a test of the HEMI acceleration or a crash test.
They have four webisodes on the website for these four tests (Launching Pad, A Bridge Too Far, Earth Wind Fire, and Kaboom Town) and they are all pretty awesome.
The ads on TV are great and they made me want to go to the website which is set up in a really cool way. Very interactive and a great way to show the the features and benefits of the Ram. It's also a great use of integration through TV and internet.
All done by BBDO.... Check out the website: http://www.ramchallenge.com/
And, think... I'm a girl (who is not in the market for a fully-loaded pick-up truck.)
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1 comment:
PHD bought the media that you saw!
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