Saw this when I was walking on Park Avenue to my friend's restaurant from Grand Central... At first, I didn't know exactly what is was except that it's for Carnival Cruise lines and pretty cool. Upon further research, I found that it's a sweet campaign for Carnival which feature interactive computer-animated "aquariums" on the sides of buildings that get high pedestrian traffic in 6 cities (Baltimore, Dallas, Houston, LA, New York and D.C.).
"As pedestrians walk by, the vibrant undersea universe reacts with plant life swaying, water and bubbles moving and fish darting around in response to the human motion. Signage invites passersby to dial a number on their cell phones to create their own, personalized fish.
By making various sounds into their phones, consumers can customize their fish and then, using their keypad, swim them around the tank. By steering the fish to food, the custom creatures continue to morph in shape and size and do a variety of other fun and surprising things.
The aquariums also feature a mechanism that enables people to come back later and, using the same cell phone, retrieve their customized fish. Once finished with the interaction, consumers receive a text message inviting them to visit carnival.com/funville for additional fun activities and information."
All created by Arnonld, Boston.
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